One of the world’s hottest peppers, together with alderwood smoke, the pawpaw fruit and a classic cookie from the Netherlands will feature in the top 10 flavour trends for 2013, according to a report published by flavour company Sensient Flavours.
The owner of a Grantham-based startup that claimed a Guinness World Record for the world’s hottest chilli in March 2010 is calling for investment in his business.
